Personal Package

TASK: The objective of this project was to develop a personal package that would include a logo, business card, envelope, and letterhead. When designing the graphic for the logo, it must use the first letters of my first and last name. The stationery package should use elements from the logo to bring unity among the design.

My process for this project started with numerous sketches and comps to decide the style I wanted to use for my logo. I wanted the design of my logo to be creative, modern, structured, yet dynamic. I decided to go with a mono-line style while also working with positive and negative space. Lastly, I choose the color green because of its calm and welcoming feel. Also, the color reflects my love of the outdoors and some of my personal qualities.