Bison Burger

TASK: For this project, the objective was to select a food truck that could use an enhanced logo and menu. After making the selection of the food truck, then design a logo that compliments the food and atmosphere that they offer. The menu must fit within the brand and contain elements that relate to the logo.

F for this rebranding project, I chose a food truck located in California called Bison Burger. This food truck offers a variety of wild game meals. When designing the logo, I want to use a bison while trying to incorporate mountain range to represent the other wild game they offer. After finishing the logo, I used elements and the colors to create a menu that has a modern but rustic look. In addition to the project, I added the logo onto signage to show how it would look in the environment. Lastly, I added the logo and hashtag onto a couple of long sleeve tee-shirts to display how my design would look on merchandise.